How does the service we offer work?
Everything set up and managed for you
We do not tie you into long-term contracts, so you only work with us as long as you are happy to.
We prefer to earn your approval and loyalty month by month, through hard work and the results we achieve.
We will manage all aspects of your PPC campaigns, from keyword research and selection to bid optimization and budget allocation. We use sophisticated analytical tools to monitor performance on an ongoing basis so you can be sure of getting the most out of every penny spent
Better results for less
The ad networks just want you to spend more money. We make sure that you only spend money on the traffic which is most likely to convert.
Better results for less money, that’s the goal of our pay per click management services. We can provide you with cost-effective solutions and strategies that will enable you to get the best return on your marketing spend. With our help, you can maximize performance and create profitable campaigns that drive targeted traffic to your website, increase conversions and sales.
Ensure your hard-earned marketing budget is responsibly managed. Our team will ensure your accounts are properly monitored, you receive the information you need, when you need it, and get full support.
Mat Marsden – Clicks Founder
Save £££'s on clicks
Our team of experienced experts are here to help you get the best return on your investment. With our comprehensive service, we can manage all aspects of your PPC campaigns
Maximise Quality
We use sophisticated analytical tools to monitor performance on an ongoing basis, so you can be sure of getting the most out of every penny spent on your campaigns
Complete Service
Search, Display, Shopping, Remarketing and all the help and advice you need to ensure your marketing creates the highest return on investment
Increase conversions
We will help you design stunning ad copy, identify prime target audience segments, track results in real time, adjust bids for maximum efficiency and make any other appropriate changes needed to ensure success
NO LIMITS
We work until we drop. We don't drop!
NO CONTRACTS
Stop anytime. We work hard to ensure you don't
NO VAT
EU company, No VAT charges
Research
We start by getting to know you, your business, your website and your market. Carry out in-depth reviews of any existing accounts and competitors
Build
Most accounts we take over we will rebuild from scratch on our own time, we can build some incredible complex accounts however we always stick to the tried and tested methods recommended by Google, Bing and Facebook
Track
Stay informed about the effectiveness of your campaign at all times - helping to ensure maximum efficiency in your marketing budget
Optimise
Improving your account's performance with daily updates comes as standard on all managed accounts. This is where you will see the most improvements
included
COMPETITOR / MARKET
We assess your place in the market. This means looking at your advertising and the product you’re offering in the context of the marketplace. In other words, exactly as your potential customers or clients would see it. Are your products competitively priced? How does your advertising compare with that of your competitors, and how can we give you the edge?
Objectives
We talk with you about what you want to achieve. What conversion rates do you need to reach? How has your existing advertising fallen short? Is your marketing focused on direct sales, or are you more interested in promoting brand awareness? And the specifics, such as how exactly does your sales process work, and what type of leads work best for you?
Review & Build
Before we make any changes, we review every aspect of your account structure and historical performance. Based on our findings, we will either completely rebuild your account or make changes to the existing account, according to our tried and tested practices to promote relevance and reach; in most cases, a complete rebuild will be the best way forward. This initial rebuild is included at no extra charge.
Fanatical Support
You can always get hold of your employees when you need to, and the same goes for us – whether you prefer speaking with us by phone or email, we’re happy to oblige! With Clicks you’re never out of touch, and you’ll never have an unreturned call or email.
Monitoring
Our work involves everyday monitoring and adjustment as well as working toward a longer term strategy. We keep abreast of the day-to-day fluctuations in performance so we can react straight away to changes in your ad positioning, traffic levels, competitor behaviour and all the other factors that will affect your bottom line
Strategy
A longer-term strategy is central to most marketing campaigns, and usually goes further than ‘more leads for lower spend’. With the help of your own dedicated PPC manager, it’s quick and easy to test the water with new products, services, markets or regions, and we can make large-scale adjustments to your overall campaign within minutes
Bid Management
To maintain competitive ad positions while keeping your costs to a minimum, there’s no substitute for regular filtering and individual bid adjustments. It is essential to your account’s success, and necessary if you want to increase your leads and reduce your costs
Website Optimised
Your ads are one component of your marketing package and your landing pages are another. We will advise you on landing page best practise and work with you to constantly test and improve your pages
Strategy
A longer-term strategy is central to most marketing campaigns, and usually goes further than ‘more leads for lower spend’. With the help of your own dedicated PPC manager, it’s quick and easy to test the water with new products, services, markets or regions, and we can make large-scale adjustments to your overall campaign within minutes
Analytics
We encourage our clients to use Google Analytics, as we can then study how potential customers behave on your website and how that can be improved upon. If you don’t already have Google Analytics installed on your site, we can help you set it up
Reporting
The transparency of PPC statistics mean every penny spent and penny made can be tracked and accounted for, and our service is no different. We offer you bespoke updates and reports giving you the information you find most relevant and useful for your business
Housekeeping
To keep your PPC account performing at its best, it needs regular maintenance. Ads need to be regularly checked for their performance, paused or re-written accordingly, and tested against alternative copy. Keywords should be filtered according to their Click Through Rate and managed based on performance. Budgets must be constantly reviewed depending on the changing levels of traffic that every industry sees. All of this and more makes up our ‘bread and butter’ work, and is a must if you want to keep up and ahead of your competitors
your spend
Our simple but effective process can benefit any type of company