We work with small to medium-sized UK-based businesses, mainly in service industries.

This includes trades like plumbers, electricians and roofers, as well as professional services such as estate agents, mortgage brokers, accountants and consultants. We also support event-based businesses like bridal shops, florists and photographers, along with niche ecommerce brands and local retailers.

Most of our clients are business owners or small teams who want better results from Google Ads but don’t have the time or in-house expertise to manage campaigns properly. Some have run ads before and seen mixed results, while others are starting from scratch and want to get it right from day one.

What they all have in common is a desire for clear, honest communication, a practical approach and consistent performance without any unnecessary complexity.

No. We don’t use contracts. Everything we do is on a rolling monthly basis.
That means you’re free to stop at any time, and we have to earn your trust and deliver results every month. It keeps us focused, responsive and committed to performance.

We believe strong relationships are built on value, not long-term tie-ins. If we’re doing our job properly, you’ll want to stay. If not, you should be able to walk away without hassle.

This approach gives you full flexibility and keeps us accountable from day one.

We’re a small, focused team that puts results before buzzwords and people before platforms.
We don’t hide behind layers of account managers or confuse clients with marketing jargon. When you work with us, you speak directly to the people managing your campaigns. We know your name, your business and your goals.

Unlike larger agencies that chase volume and scale, we keep things intentionally lean so we can give each client proper attention. We don’t take on accounts unless we’re confident we can improve them. We also don’t push unnecessary services, lock you into contracts or rely on templated strategies.

We’ve been doing this since 2009, and some of our clients have been with us from the start. We’re experienced, transparent and genuinely care about helping your business grow, not just running ads.

If you’re looking for hands-on support, honest advice and campaigns built with care, that’s where we stand out.

Clicks.expert is part of Ocatio Marketing SL, originally founded as Ocatio Ltd in the UK in 2009.

In 2015, the company relocated to Spain and now operates under the name Ocatio Marketing SL, continuing to serve UK businesses with the same team and focus on performance marketing.

Once we’ve agreed to begin and have access to your account or website, we can usually get started within 48 hours.

Yes. Every campaign we run is built from the ground up to match your goals, budget and audience.

We don’t use recycled templates or copy-paste strategies. We start by understanding your business, your market and what success looks like for you. From there, we build a complete campaign structure, including keyword targeting, ad copy, location settings, bidding strategy and any relevant extensions.

If you’re starting fresh, we’ll guide you through what’s needed to get everything set up properly. If you already have an account, we can rebuild or restructure it to work more effectively. Everything is designed to generate real leads, not just clicks.

We’re not huge fans of fully automated bidding. While we do use it in some cases, we believe handing over too much control to Google can lead to poor results, especially for smaller businesses with tighter budgets.

Strategies like Maximise Conversions or Target CPA can work, but only when the campaign is set up correctly and backed by enough quality data. Otherwise, Google often pushes for more spend without delivering better outcomes.

We prefer a more hands-on approach. That means using automation where it helps and applying expert oversight and manual adjustments where it matters. Our focus is always on efficiency, not just activity, so we stay in control of the spend and steer the campaign toward real results.

Yes. We regularly take over existing Google Ads accounts and improve their performance.

Many of our clients come to us after trying to manage campaigns themselves or working with another agency that didn’t deliver results. In most cases, the account already has valuable data. It’s just not being used effectively.

We start with a full review of your current setup to understand what’s working, what’s not and where your budget is being wasted. From there, we clean up the structure, refine targeting, improve ad copy and fix tracking issues if needed.

We don’t throw everything away and start over unless that’s the best option. We build on what’s useful and restructure what isn’t, with a focus on improving efficiency and generating more meaningful leads.

Our goal is to make your existing investment work harder, not start from zero.

Our pricing starts at £199 per month with no VAT, and goes up depending on the size and complexity of your account.

We don’t believe in one-size-fits-all pricing. Smaller campaigns with straightforward targeting may only need light ongoing support, while larger or more competitive accounts require more time and attention. We’ll always give you a clear monthly quote before we begin.

There are no setup fees, no hidden costs and no long-term contracts. You’ll know exactly what you’re paying and what’s included.

You also control your ad budget. We’ll advise on the right level for your goals, but you decide how much to spend each month. Our role is to make sure that budget works as hard as possible.

We typically recommend starting with a budget of at least £500 per month. That gives us enough room to test, learn and drive results without spreading spend too thin.

From there, we can help you scale at a pace that suits your goals and capacity. We work with a wide range of budgets and can advise on the right level for your industry, location and competition. Whether you’re spending £500 or £5,000, our goal is to get the most value from every pound.

Yes. While we’re not a web design agency, we have a lot of experience working with websites and landing pages, especially on WordPress. If you already have a website, we can review it and help you make it more effective for ads. This includes improving loading speed, reviewing calls to action and making sure your pages are designed to convert traffic into leads and sales.

If you don’t have a landing page or need something more focused for your campaign, we can help build simple, high-performing pages using WordPress. We’re also happy to collaborate with your designer or refer you to someone who understands what’s needed for a successful ad campaign.

Yes. We provide clear, easy-to-understand reports that show how your campaigns are performing. You’ll see the key results that matter most to your business, like leads, cost per conversion and return on ad spend.

We also use a third-party tool called Opteo, which gives us deeper insights and proactive suggestions to improve your campaigns. It helps us spot trends, fix issues quickly and keep everything running efficiently.

In addition to scheduled reports, we’ll also keep you updated with regular check-ins and fast responses if anything important comes up.

We monitor and optimise your ads on a daily basis. This means reviewing performance data, checking search terms, adjusting bids, updating ad copy and testing new ideas to improve results.

Optimisation isn’t something we leave for the end of the month. We believe in making small, regular improvements that add up over time. With access to real-time insights from tools like Google Ads and Opteo, we’re able to spot issues quickly and make smart adjustments that keep your campaigns moving in the right direction.

Whether it’s refining your targeting, pausing underperforming ads or launching new tests, we’re actively working to make your account better every week.

Yes. You’ll have direct contact with us by phone, email or video. No ticket systems.

Yes. We’ve been Google Ads partners for many years. Being a Google Partner means we meet Google’s requirements for performance, certification and account spend. It also gives us access to additional tools, insights and support directly from Google.

As a Partner, we’re required to stay up to date with the latest changes to the platform and follow best practices when managing your campaigns. It also gives us early access to new features and allows us to escalate issues faster if something goes wrong.

It’s not just a badge. It’s proof that we work to a high standard and are recognised by Google for the quality of our campaign management.

Yes. While Google Ads is our core service, we also support advertising on other platforms like Microsoft Ads, Facebook and Instagram. Many businesses benefit from a multi-channel approach, and we can help you identify where it makes sense to expand.

We offer strategic guidance on which platforms are best suited to your goals, help you set up or review your campaigns and ensure everything works together to drive consistent results. Whether you’re already running ads elsewhere or looking to test something new, we’ll help you get more from your overall digital marketing budget.